Picky Bars
Picky Bars
Project Details
Born in a home kitchen by professional athletes, Lauren Fleshman, Jesse Thomas, and Steph Bruce set out to create something that didn't exist – a natural fuel option that was balanced for performance. As they grew in size and offerings, they needed an online presence to match their rad personality.
Made at
Freelance
Role
Shopify Build, UI/UX
I built their site on Shopify to allow for a more sophisticated suite of offerings. Growing companies require a growing systems. Their business relies heavily on their online sales and their highly-interactive social media campaigns and outreach. By posting photos with the hashtag #lifepoints on Instagram, Picky Bar enthusiasts can potentially appear on the wrapper of their favorite bar!
The backbone of the business is their Picky Club -- a custom built subscription-based package that welcomes its customers and treats them like family. Join today and you'll never go hungry. Seriously, once you taste one, you'll need a subscription to keep your taste buds happy.
Picky Bars can be found at Whole Foods, REI, Trader Joe's, and various running and specialty sport stores nationwide. We built their Wholesale system to improve these transactions and remove the need for pesky manual orders.
