Fashionality

Fashionality

Project Details

For some women, style seems effortless. The Coco Chanels. The Anna Wintours. The Carrie Bradshaws of the world. But what about the women whom aren’t style savvy? The ones who don’t have the time, confidence or brain space to devote to studying the latest in fashion. Enter Fashionality: the personalized digital styling service that provides smart, friendly fashion advice and assistance. I was tasked with creating a logo that expresses their unique brand personality while connecting with current and prospective customers.